Markety Events | Who we are
Events take up to 25% of marketing budgets, make sure you optimize the ROI of your events. We offer Assessment, workshops, coaching and consulting to get the most out of your events
event ROI, optimize event ROI, marketing ROI, ROMI, optimize ROMI, event leads, convert event leads
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About us

Generating Event ROI Excellence

Marty Huisman: “With 25 years of Marketing Management experience behind me, out of which 10 years focussing on events, I felt that the time was right to propose concrete solutions to the issues I always encountered when organizing events for my customers.


The value proposition of Markety is built on this experience, enhanced with added-value expertise from my network. Together we find great pleasure in bringing customers to a higher level of event management. Our projects focus on people, tools are secondary – even if we know many of them.


Event ROI Excellence is the objective that we pursue, together with our customers.”

Our Partners

We strongly believe in trusted collaboration with partners who share our philosophy. By joining our expertise we will always be able to deliver the best project outcome for our customers.

Photo Beatrice

Béautiful Numbers helps B2B Marketing teams prove their impact to the business.
We work with marketing teams who have defined a plan and a strategy, and suffer from the ongoing pressure to prove their contribution.
We use our Marketing B2B experience to help by setting up budgetary processes, optimizing Marketing Ops and reporting, and designing marketing dashboards.

Béatrice Loriot
Founder - Beautiful Numbers
Photo Emmanuel Faure

At Faure-U, we help our customers to find customers and to improve their commercial performance :

• Data quality/Data Management - cleansing, enrichment, database creation ``from scratch``
• Account Based Marketing
• Account Mapping
• Lead detection and qualification
• Lead management and nurturing
• Blitzdays (intensive training days focussing on prospecting)
• Training, coaching and consultancy to improve commercial performance

Emmanuel Faure
Managing Director - Faure-U
Photo Pierre Miceli

Social Media Kapital (SoMeKa) was created in 2010. It started out to define social media strategies and to accompany its customers with community management. SoMeKa has since added complementary services for lead generation through Adwords and Social Ads. SoMeKa is always on top of the latest technologies and masters a selection of modern apps to service customers.

Pierre Miceli
General Manager Social Media Kapital

People first, tools second

While people are the focus of our attention when we work for our customers, we offer added value when it comes to mastering modern tools to optimize your Event ROI.


A selection of the tools we can deploy and manage for you:
* Tableau Software for the creation of dashboards
* Bime analytics for business intelligence and reporting
* and Hubspot for CRM
* Eloqua and Hubspot for Marketing Automation (event communication and other campaigns)
* Akkroo, ConnexMe, Eventfuel, EventFarm and KAYO for event apps, with focus on capturing leads and visitor behaviour
* Digimind and Sindup for social media management
* Various systems for webinar and community management


Given our collective experience we master many different tools. We can also help with your selection, negotiation and deployment of tools like the ones mentioned above.

Take 3 minutes to test your Event ROI Excellence

See where your organization stands with event optimization.