The facts about event ROI Various studies indicate that events take up to 25% of the marketing budget in both B2B and B2C companies. Only between 18% and 23% of marketing managers are able to calculate the ROI. This means that for a substantial part of their budgets marketing...
More and more articles mention MarTech stack and EventTech stack. The abundant number of technologies available has created the need to help professionals to select and integrate the technologies chosen. Building a “stack” is a project that serves exactly the purpose of selecting and integrating the right technology. The context :...
When speaking about event tech you most likely talk about mobile event apps, event websites or registration tools. Management of your sponsor relations and the content that they show and bring to an event rarely comes to mind. After reading this post you will understand how event tech...
Martech has been exploding in the past decade. Within the domain various specialisations rise, event tech being one of them. Events, in all their forms, are the last standing marketing tactics from the pre- digital era. While nothing replaces human interaction, like at events, technology allows to...
Dans un précédent post, nous avons communiqué sur les objectifs des événements digitalement transformés. En faisant ainsi, nous avons commencé avec l'objectif. Maintenant nous allons voir comment y arriver ? Je suggère que nous suivions les 7 étapes utilisées pour la transformation digitale du marketing en général...
Optimisez la collecte de vos contacts événementiels. Est-ce que ce qui suit vous semble familier ? Vos équipes de vente et de marketing ont travaillé très dur pour respecter la date limite d’un événement majeur ou d’un salon professionnel. De plus, ils ont tenu debout de longues...
