Events are the last standing marketing tactics from the pre-digital era. The role of marketing has greatly changed in the past 10 years: the use of internet and related digital tools has given marketing a more important and strategic position. The power of the customer,...
Typically we kick off each project with event ROI assessments. Our clients often ask us why they should spend time on this. It takes precious time from the event /marketing team to provide feedback for the assessment and it may make them feel insecure to...
According to sources like Forrester and IDC TechWatch events are taking between 15 and 20% of B2B marketing budgets. This percentage remains stable on a budget that grows with 5-6% per year since the last big global crisis in 2008. Events are the last standing tactics...
