06 May More than ever: measure the ROI of your (virtual) events
The facts about event ROI Various studies indicate that events take up to 25% of the marketing budget in both B2B and B2C companies. Only between 18% and 23% of marketing managers are able to calculate the ROI. This means that for a substantial part of their budgets marketing managers are unable to proof why it is worth investing it. Claims to allocate marketing budget for events in the next financial year miss justification. It is known that most marketers dislike figures and are not always savvy with the technology they need to produce these. I would like...