Markety Events | Blog
Events take up to 25% of marketing budgets, make sure you optimize the ROI of your events. We offer Assessment, workshops, coaching and consulting to get the most out of your events
event ROI, optimize event ROI, marketing ROI, ROMI, optimize ROMI, event leads, convert event leads
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The facts about event ROI Various studies indicate that events take up to 25% of the marketing budget in both B2B and B2C companies. Only between 18% and 23% of marketing managers are able to calculate the ROI. This means that for a substantial part of their budgets marketing managers are unable to proof why it is worth investing it. Claims to allocate marketing budget for events in the next financial year miss justification. It is known that most marketers dislike figures and are not always savvy with the technology they need to produce these. I would like...

More and more articles mention MarTech stack and EventTech stack. The abundant number of technologies available has created the need to help professionals to select and integrate the technologies chosen. Building a “stack” is a project that serves exactly the purpose of selecting and integrating the right technology. The context : the MarTech stack An MarTech stack is an infrastructure, composed of various marketing supporting technologies. Thanks to their collective functionalities they help marketing professionals to reach their objectives in lead generation and customer loyalty, as effective as possible.   Endless combinations of technologies are possible to build this infrastructure. The annually published...

When speaking about event tech you most likely talk about mobile event apps, event websites or registration tools. Management of your sponsor relations and the content that they show and bring to an event rarely comes to mind. After reading this post you will understand how event tech can help you getting the most out of these valuable relations. In many industries companies organize events in which they involve a variety of partners. The reasons for doing this are manifold: showing the ecosystem of the company, getting the event (co-)funded, broaden the invitation and registration list, enrich...

Martech has been exploding in the past decade. Within the domain various specialisations rise, event tech being one of them. Events, in all their forms, are the last standing marketing tactics from the pre- digital era. While nothing replaces human interaction, like at events, technology allows to better prepare and capture this invaluable human contact to the best interest of both selling and purchasing parties. Who will survive in the unconsolidated landscape of event technology? Event Tech Live, that took place on November 9 in London, is riding this wave and is the first...

In an earlier post we provided insight in the result of digitally transformed events. By doing so, we started with the objective in mind. Now let’s see how to get there. I suggest we follow the 7 steps that are used for digital marketing transformation in general and apply these to your events. Many organizations don’t have a digital marketing strategy yet. Having one will of course make it easier to develop the strategy for the digital transformation of your events. In absence of one, you may use the exercise for...

Events are the last standing marketing tactics from the pre-digital era. The role of marketing has greatly changed in the past 10 years: the use of internet and related digital tools has given marketing a more important and strategic position. The power of the customer, digitally transformed before all marketing departments did so, expresses itself mainly in digital ways. Depending on the industry up to 70% of decision making is done digitally. This transformation has left events largely untouched, now it’s time they catch up! Speaking to my peers everyone...

Typically we kick off each project with event ROI assessments. Our clients often ask us why they should spend time on this. It takes precious time from the event /marketing team to provide feedback for the assessment and it may make them feel insecure to see their work "under scrutiny". Here are 5 good reasons why an event ROI assessment is useful. Take a step back and get the holistic view. Because everyone works so hard, taking a step back offers a necessary view on the big picture. An...

Optimize your event lead generation Does the following sound familiar? Your sales and marketing teams have worked very hard to meet the deadline of a major event or trade show. On top of that they made long hours during the event. The event is over and the teams’ energy is gone: everyone is on leave, sick or otherwise “out of order”. Your event leads are on business cards, on forms, on sticky notes, in the smartphone of the sales rep: all over the place. 70% of B2B exhibitors don’t even capture...

According to sources like Forrester and IDC TechWatch events are taking between 15 and 20% of B2B marketing budgets. This percentage remains stable on a budget that grows with 5-6% per year since the last big global crisis in 2008. Events are the last standing tactics of “pre-digital” marketing but are still seen as the most important source for leads and brand awareness. When asked to list the most effective marketing tactics, B2B marketeers put events on top with a 75% score (source: MarketingProfs / Content Marketing Institute report 2015). With this...

Why events are more than ever a good investment In my articles in the fall of 2016 you could read about ways to boost the ROI of your events while creating a more personalized and state-of-the-art visitor experience. Now is the time to read how you can support the predicted B2B trends for 2017 while uncovering the treasure of your events. A flood of articles and reports about B2B marketing trends for 2017 have been issued in the past few months. These articles often talk about the same trends, like: Account Based...