The facts about event ROI Various studies indicate that events take up to 25% of the marketing budget in both B2B and B2C companies. Only between 18% and 23% of marketing managers are able to calculate the ROI. This means that for a substantial part of their budgets marketing...
More and more articles mention MarTech stack and EventTech stack. The abundant number of technologies available has created the need to help professionals to select and integrate the technologies chosen. Building a “stack” is a project that serves exactly the purpose of selecting and integrating the right technology. The context :...
When speaking about event tech you most likely talk about mobile event apps, event websites or registration tools. Management of your sponsor relations and the content that they show and bring to an event rarely comes to mind. After reading this post you will understand how event tech...
Martech has been exploding in the past decade. Within the domain various specialisations rise, event tech being one of them. Events, in all their forms, are the last standing marketing tactics from the pre- digital era. While nothing replaces human interaction, like at events, technology allows to...
In an earlier post we provided insight in the result of digitally transformed events. By doing so, we started with the objective in mind. Now let’s see how to get there. I suggest we follow the 7 steps that are used for digital marketing transformation in...
Events are the last standing marketing tactics from the pre-digital era. The role of marketing has greatly changed in the past 10 years: the use of internet and related digital tools has given marketing a more important and strategic position. The power of the customer,...
Typically we kick off each project with event ROI assessments. Our clients often ask us why they should spend time on this. It takes precious time from the event /marketing team to provide feedback for the assessment and it may make them feel insecure to...
Optimize your event lead generation Does the following sound familiar? Your sales and marketing teams have worked very hard to meet the deadline of a major event or trade show. On top of that they made long hours during the event. The event is over and...
According to sources like Forrester and IDC TechWatch events are taking between 15 and 20% of B2B marketing budgets. This percentage remains stable on a budget that grows with 5-6% per year since the last big global crisis in 2008. Events are the last standing tactics...
Why events are more than ever a good investment In my articles in the fall of 2016 you could read about ways to boost the ROI of your events while creating a more personalized and state-of-the-art visitor experience. Now is the time to read how you...
